J-Dog and the rest of the members of Hollywood Undead dropped a new announcement trailer yesterday for the band’s next venture, Dove and Grenade Industries, directed by band cinematographer Brian Cox.  Curious fans may have been following the brand on social media for a while now, but it seems things are heating up and we now have an inside look into what DnG is (and will be) all about.

Building off of J-Dog’s nearly half decade of experience in cannabis cultivation, and the band’s earlier collaboration with California’s Finest last year, the group is taking the next steps into the industry with their own brand and products set to launch soon.  The band members discuss in the video their goals, including to have a very hands-on approach with all of the products set to come out under the new brand.

Fans can check out the full video embedded above from the official HU YouTube channel, as well as a smaller teaser posted by J-Dog on Instagram below-

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Scrub has spent the better part of the last decade bouncing back and forth between Los Angeles and Denver. His prior contributions to the Hollywood Undead fandom include providing content for famous Hollywood Undead tumblogs like HoodAsFuck and Vik Winchester's blog. His time in LA allowed him to provide the community with behind the scenes tidbits, music video shoot info, and exclusive live recordings of Han Cholo.